Sharpen your all five senses.
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Experience with all five senses. It's a universal value. Mamegasi is a traditional Japanese confectionery meant to be savored through all your senses.
Sharpen your all five senses.
Experience "Mamegasi" with all your senses.
Hear the playful roll of "mamegasi," each one unique in sound, crafted from different bean ingredients and seasonings. Even after it enters your mouth, the symphony of "mamegasi" coninues. Close your eyes and savor the sounds that fill your mouth.
The sound of "mamegasi" is born from the skill of our artisans at Fujiya Seika Honpo. They delicately inflate the dough to create the light texture of "mamegasi," infusing it with air to produce its rhythmic melody.
The rich hues of "mamegasi" - green, purple, vibrant yellow - all derived from natural ingredients. Free from synthetic dyes and preservatives, "mamegasi" is a treat even for vegans. These colors are also a testament to the dedication of our artisans.
We want you to enjoy "mamegasi" with all your senses - not just taste, smell, and touch. We aspire for people all around the world to experience "mamegasi" with their senses. That's the philosophy at Fujiya Seika Honpo.
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Experience the rich hues of mamegasi, crafted entirely from natural ingredients.
1視覚 -
The texture of mamegasi's surface transforms with different materials and seasonings.
2触覚
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Our unique artisanal technique of infusing air into the fabric creates the distinct sound of mamegasi.
3聴覚
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Indulge in the aromas of traditional Japanese seasonings like soy sauce, matcha, and yuzu.
4臭覚
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With a bold and vibrant flavor profile, mamegasi stands out among vegan-friendly foods.
5味覚
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1
Centuries of Japanese Craftsmanship
Experience the legacy of a 100-year-old tradition in every bite.
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Vegan-Friendly, Chemical-Free,
and No Synthetic ColorantsIndulge guilt-free with our natural, additive-free treats.
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3
High-Protein,
Low-Gluten
DelightElevate your snacking experience with a protein-packed, gluten-light option.
We established ourselves in 1913 as Fujiya Seika Honpo. The name 'Fujiya' comes from the famous 'Mount Fuji,' boasting the highest peak in Japan.
We craft the traditional Japanese confectionery known as 'mamegasi.' Until now, 'mamegasi' has seen little exportation to Western markets due to its artisanal, handcrafted nature, which doesn't lend itself to mass production.
In Japan, we relish 'mamegasi' with all five senses. We take pleasure not only in its taste, color, and texture but also in the sound it makes when bitten and the texture when touched by hand. 'Mamegasi' is an integral part of our lives.
Now, Fujiya Seika Honpo proudly introduces the world to the traditional Japanese confectionery 'mamegasi.'
Just like us, we hope people worldwide can enjoy a life enriched by 'mamegasi'
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1Flour Coating
The surfaces of the nuts are coated with a layer of rice starch (also known as glutinous rice starch) mixed with sugar water to create layers.
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2Roasting
The rice starch-coated beans are then carefully roasted in a specialized roasting machine.
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3Flavoring
After roasting, the beans are seasoned with various flavors.
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4Drying
The flavored beans are dried and cooled.
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High Protein Content
Experience the ease of incorporating high-quality plant-based protein into your diet with Mamegasi. This cherished snack follows a century-old Japanese tradition of "low-process food," ensuring minimal strain on your body while providing maximum nourishment.
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Vegan-Friendly
For over a hundred years, Mamegasi has been a steadfast vegan delight. Its enduring presence in Japanese cuisine speaks volumes about the richness and subtlety of this beloved treat. Mamegasi's vegan-friendly nature has always been a testament to its adaptability and appeal.
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No Synthetic Additives
Mamegasi prides itself on being free from synthetic additives. We use only natural ingredients, much like the ones utilized in Japan a century ago. This commitment to purity ensures that each bite is as wholesome and natural as possible.
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Low Gluten Content
Mamegasi is crafted with a conscious effort to limit wheat flour, offering a satisfying crunch and deep flavor profile. This makes it an excellent choice for those seeking to reduce their gluten intake without compromising on taste or enjoyment.
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No Artificial Coloring
The vibrant hues of Mamegasi come entirely from natural sources. We refrain from using any synthetic colorings, allowing the beauty of nature to shine through in every piece.
- ● 1910s -
- - 1913: Founded "Fujiya Seika Honpo" in Tennoji-ku, Osaka.
- ● 1920s -
- - Tomesaburo Kitano, the first generation, begins training at "Fujiya Seika Honpo" from a young age.
- ● 1930s -
- - Tomesaburo Kitano, the first generation, was a skilled craftsman. Recognizing his talent, he was sought after for technical guidance by confectionery shops nationwide.
- ● 1940s -
- - Due to World War Ⅱ, raw materials for confectionery became scarce,
leading "Fujiya Seika Honpo" to suspend confectionery production. Tomesaburo Kitano, the first generation,
also abandoned confectionery making during this time and worked in a metalworking factory.
- 1941: Keishi Kitano, the second generation, was born.
- 1947: Tomesaburo Kitano, the first generation, inherits the name of "Fujiya Seika Honpo" and resumes confectionery making in Suga, Tondabayashi City, Osaka Prefecture. - ● 1950s -
- - With the settling of post-war chaos, business expanded. Tomesaburo Kitano, the first generation, changes the company name to "Fujiya Seika Honpo Co., Ltd."
- ● 1960s -
- - Their in-house product "Tomi-san" becomes a huge hit, leading to
explosive business growth.
- 1965: Tomio Kitano, the third generation, is born. - ● 1970s -
- - 1977: Awarded the "Honorary President's Award" at the National Confectionery Exhibition. Ryosaburo Kitano, the first generation, retires as president, and Keishi Kitano, the second generation, becomes president.
- ● 1990s -
- - 1991: Tomio Kitano, the third generation, joins the company.
- ● 2000s -
- - 2003: Launch of the in-house brand "Rakumame-ya" for the BtoC market.
- ● 2010s -
- - 2010: "Suzume no Tamago" is certified as a traditional processed food in Osaka, becoming a renowned local product.
- | Company Name
- Fujiya Seika Hompo Co., Ltd.
- | Address
- 2-20-2 Suka, Tondabayashi City, Osaka Prefecture
- | Phone Number
- +81-721-52-2966
- | Representative
- Tomio Kitano, President and CEO
- | Business Description
- Manufacturing and sales of bean snacks made from peanuts, soybeans, and various nuts.
- | Number of Employees
- 20
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Takasimaya Osaka Store
Address: B1F, 5-1-5 Namba, Chuo-ku, Osaka 542-0076
Located in Takashimaya Department Store, Osaka
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Ippinsan at Itami Airport
Address: South Terminal (Departures & Arrivals) 2F, 3-555 Hotarugaike Nishimachi, Toyonaka, Osaka 560-0036
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